Marketing has changed rapidly in the last decade alone, especially with the growth of the internet.
Today, more than 3.5 billion searches are performed on Google every day. That's equivalent to half the world's population conducting a search every day.
More and more companies are going online and putting a larger part of their budget in advertising and marketing on the Internet.
Being online and better understanding digital marketing trends has never been more important for your business. Here's a quick guide to making sure your business is marketing effectively online:
search engine optimization
Given the tremendous popularity of Google, it's important that your business competes strongly in your potential customers' searches. Whether it's for national or local searches, there's plenty of traffic out there to sell your product or service. The ranking of your website on Google is known as search engine optimization or SEO.
If you don't have a background in marketing, this may seem overwhelming. There are thousands of professionals out there that know how to get the job done, so it pays to invest in a digital marketing agency to support you.
An agency can take care of every aspect for you - from optimizing your website itself to encourage users to convert, to getting relevant and intended traffic from Google and other search engines themselves.
content marketing
One aspect of SEO is content marketing. This is the approach to creating and distributing valuable content to attract customers.
This is another task that your digital marketing agency can do for you and we recommend working with them. After all, you're the one who knows what's unique about your business, what's new, and other assets that can be useful to you.
The agency can then capitalize on this in the form of content that can be distributed across the web in front of your potential clients. Content marketing can also be used to support your SEO.
Social Media Marketing
Social networks have gained popularity in this millennium. While MySpace may no longer exist, Facebook has more than 2.8 billion monthly active users, which is a pretty significant audience, to say the least.
How many of those users could be interested in your product or service if they just came across it? Social media marketing can be done by posting content on a business page created specifically for that purpose.
You can attract an audience to your page, interact with them, and run ads to sell your product to them.
public relation
Much like McDonalds, supermarkets and John Lewis have done for decades, public relations is the art of getting your target audience to buy your product.
In the past, this happened in newspapers, on television and on the radio. Today, most of the engaged media is online – like social channels and websites.
PR is not for everyone. It's often for storytellers and those who are good at networking. After all, it's about being represented in major publications. Your goal is to create a pitch or narrative about your business so the newspapers and influencers can share your story.
Unlike advertising, these are unpaid media. That means you don't pay to be featured in the news, instead you create a story to be featured. It is earned media.
Hiring a good agency to do this can be hugely profitable as you get your product in front of a large audience and build your brand in the process.
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