Struggling With Pinterest Traffic

 The days of quick and easy Pinterest traffic for your blog or website seem to be over. Once a focal point for referral traffic, the platform has undergone some intense changes lately. This has caused many red-faced bloggers to seriously rethink their traffic strategies.

So does this mean the Pinterest traffic dream is over?

Or is your light at the end of the tunnel?

Pinterest changes

The blogging Facebook groups are full of complaints from frustrated content creators. Not only does the platform not provide the same type of numbers as it used to, many have even been caught by a spam filter, completely wiping out their profile's performance.

Pinterest Virtual Assistants across the blogging world are wondering, “How to fix this?” And while the answer isn't simple, it's been clearly defined by Pinterest itself.

Above all, the platform now demands fresh content. And it's only when you feed the beast what it wants that your pins will be maximally visible.

But what does fresh content actually mean? And how can it be delivered sustainably?

fresh content

Pinterest defines fresh content in a very simple way. First, the ultimate hierarchical type of content that keeps the platform fresh is a new URL (one that's never been posted to Pinterest before) combined with an entirely new pin image. This is the ideal type of content that the new algorithm craves.

But fear not bloggers, you don't have to write 5 new blog posts every day just to have real material to pin. They also consider a new Pin image to an old URL as new content.

This means we'll have to deal with creating new images for our old posts, using either the manual pinning method, the native Pinterest scheduler, or Tailwind; bring them out into the world. I've personally experienced a massive increase in impressions and click-through rates by delivering exactly what Pinterest asked for.

Go forward

It may not be the powerhouse it once was, but Pinterest may still be the best, easiest, and fastest way to get free traffic to your blog or website. It's also worth noting that the new changes are still being rolled out and the teething problems may be fixed.

After all, many well-known big names in the Pinterest marketing world have found that it takes 20 to 40 weeks for Pins to start generating traffic. So maybe Pinterest can deliver the goods, it's just a long-term play as opposed to a quick win.

There are a number of ways you can quickly generate pins that meet the new requirements:

Actually use different images from free and paid stock photo sites.

Swap out the main focal point of images you use on your pins. For example, if you have a chair in your pin and it's far away, consider zooming in for another pin.

Change the titles and mark different sentences.

Change the colors and main focus colors. This can be for large sections or smaller ones. As long as there is a significant difference.

Add small captions in text bubbles or shapes.

Rotate the text and also change the orientation of the text.

Use text effects for focus keywords.

Add frames to the pin image.

Add relatable elements, e.g. B. Dollar sign for money related pins.

Remove elements and change focus.

Change the size and dimensions of pins

Anyhow, if you want to win at the Pinterest game, you have to play, and play fresh!