Importance of Link Building in SEO

 Link Building is one of the processes of Search Engine Optimization (SEO). It made with two words, Link + Building. Link means URL or hyperlink which is a kind of Anchor Text. A hyperlink is a way for users to navigate between pages on the internet. Link Building is a process of acquiring hyperlinks from other websites to our own so that user can read or watch related post or video. In simple words, it is a process of interlink of pages of your own website or interlink between your website with other. For example, if you have real estate website than you can interlink those websites who provide housing/commercial loan. This process called Link Building. It is a practice to promote your own website to other websites.

Why Link Building required:

Link Building is a process which uses to increase traffic on your website and to show your website on the top in search engine. Search engines are Google, Yahoo, Bing, Baidu, etc. Search engines use links to crawl the web. Search engine will search the links between the individual pages on your website and then search engine will crawl the links between entire other websites.

When Google fetch entire page of website, it’s called crawling. It is done by software called Crawler or Spider. Google’s algorithms are very complex and always evolving which determine the rank of a website. Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results. Wikipedia is the best example. It has so many links in every page and the result is Wikipedia always on top in search engine.

How to get other sites to link to you

There are few points of link building strategies where you can get external websites link to yours:

Content Creation & Promotion – Content creation is the most powerful tool. Content should be meaningful, unique, simple and natural. Actually content should be in your words. There should be flow in contents so that people can understand. Than people will naturally want to reference and link to and do promotion about it.

Reviews & Mentions – Put your product, service, or site in front of influencers of same industry so that they can also review and can comment. This is also one of the best tool.

Links from Friends & Partners – Do promotion of your website with people you know and people you work with to link to your site. Advertise your product as much as you can. The way could be anything like mouth to mouth publicity, Face Book, WhatsApp, Twitter, Instagram, etc.

These are some of the tools where you can work upon and you will get results.  

Link Anchor Text:

Anchor text is the clickable text section of a link. This is the best way of Link Building. Google uses anchor text as a ranking signal. If you have many keywords of your link in a single page than there are chances to get higher rank of that page by search engines. If you enter “Click here” link in your post on web page than there are more possibilities for visitors to visit your website.

Example of an anchor link

Not everyone will want to read everything on a page. They may want to jump to a summary or go straight to a particular topic. For example if there is a link like “Go to End” and reader clicks on this link, reader will directly go to the end of the page. This link will skip everything.

Link Co-Occurrences:

Co-Occurrences are the words or phrases that appear around your link. Google treat co-Occurrences as “Baby Anchor Text”.

Position of Links on the page

Link position on page is also very important. If you want that reader should click that link because that link’s information also helps to reader than link should be in good position. Link should be in the main body of the page or probably near the top of the page and probably within some content that explains the subject. Please avoid link in the footer as many users may not scroll down the page. This thing also checks by search engines. If the link is in the footer of a page than search engine could reduce the value of that link because search engine assume that this link is not so important that’s why it is in the footer.

There are six key steps of a successful link building strategy:

Know your audience / customer

Make a list of websites which appeal to your desired audience

Write amazing content in your words

Match content to websites

Reach out to site owners

Use social media to amplify your content

These key steps surely help you to build your link building and will definitely help to promote your website.

The Ultimate 5 Step Beginners Guide To Directing Traffic To Your Blog (without ranking on Google)

 Directing traffic to your blog is one of the biggest challenges for new bloggers. SEO (the act of optimizing your content to increase visibility on Google.) is an excellent way to get traffic to your blog but the truth is that in the short term you probably won’t see a significant change doing SEO.

This is why I created this beginner’s guide to directing traffic to your blog without ranking on Google. In this guide, you’ll find all the steps needed to get traffic even if you have a brand new website.

Follow these 5 simple steps and you can direct traffic to your website even if it’s brand new.

1. Create High-Quality Content that can bring in traffic

No matter what method you use to get traffic to your website without ranking on Google quality content will always be the foundation to build upon. Content is what is going to be the thing that draws people in. Your content needs to:

• Be insanely practical and educational or highly entertaining.
  • Add as much context as possible to your content. Readers should know what to do the moment they finished reading your blog post.
• Be easy to read through
  • Short paragraphs will make the text look less intimidating at first sight and simple language will make it accessible to everyone to read.
• Have a title that grabs your attention and makes you want to click.
  • The title should in most cases be benefit-driven, contain odd numbers, and stimulate a sense of curiosity.
• Have visual elements that enhance the content.
  • Pictures, infographics, and videos will help with keeping people engaged.
• Have credibility
  • Add sources with authority to your content. Statistics also do very well when it comes to making high-quality content.
• Link to your other content
  • Get eyes on all your content by linking to other pieces of content on your website. Incorporate these points into your content and your content will instantly be valuable to a lotof people.

2. Join Facebook Promotion Groups That Use Daily Promotional Threads

What are Facebook Promotion Groups?

These are Facebook groups specifically designed to promote your blog content. They don’t allow spamming but they do have specific threads on which you can promote your content.

Most of them apply the rule that you can post on the thread but you also need to support three other people that also have posted on the thread.

They often have a theme thread for every day. Some examples of formats often used for these groups are:

Monday — Leave your Pinterest profile and follow 3 other Pinterest accounts
Tuesday — Share a Pin and Re-pin 3 other people’s Pinterest pins
Wednesday — Leave a Blog post and share 3 other posts on the thread.
Thursday — Share your FB page and like 3 other FB pages.
Friday — Leave a blog post and comment on 3 other peoples blogs
Saturday — Leave an IG post and Like/ comment on 3 other IG posts.
Sunday — Promote whatever you want

Why are Facebook Promotion groups effective?

They have actual rules that encourage other people to share your content. There’s a 100% guarantee that your content will get exposure. The groups are also highly active which makes it easier to connect with other bloggers.

How to find these Facebook Promotion groups?

The Facebook promotion groups are often closed and an extension of a normal Facebook page. You can find them by typing in” blog” in the Facebook search bar. You’ll get a results page with all kinds of blogging communities not all of them have promotional threads but those that do will mention it in the description.

3. Start Doing Pinterest Group Board Marketing

Pinterest is probably the most effective way to get traffic to your blog no matter what niche you’re in. Pinterest is often compared to Instagram because they both use visuals as their main medium for communication but they aren’t the same.

While Instagram can be considered a social platform Pinterest is more like a graphic search engine. You create Pins based on long-tail keywords people type into the Pinterest search bar and just like Google.

What are Pinterest Group Boards?

Pinterest Group boards are boards that allow multiple people to put their pins on. These boards often have their own specific niche making them popular for people to go through. Some boards contain more than 10.000 members. If you can make your pins stand out it’s a good way to direct a lot of traffic to your website in a short time.

How to find and join group boards?

Not every group board is potent enough to get you a significant change in a short time this is why you have to do some research. You need to carefully study which boards are active and have a lot of people pinning on them.

This can take a lot of time so if you don’t want to waste time I advise you to look for Pinterest bloggers with a big following on Pinterest. They often give away lead magnets (free gifts in exchange for joining their email list.) in which they list group boards that they have used to grow their blogs.

You can join them by contacting the group board owner. They often put into the description of the group board information about how you can join the group board.

Follow the rules and you can start pinning on the group boards and attract people to your blog.

4. Start Trend-Attaching on YouTube And Capitalise On Every Trend.

At first sight, YouTube might not look like a viable method for driving traffic to your website in a relatively short time but with the right method, it is possible. One of these methods I like to call trend-attaching.

What is YouTube trend-attaching?

Aside from doing YouTube SEO, I’d advise you to do something I call trend-attaching. This is the act of looking at trends and combining them with your content to get more exposure.

Why is YouTube trend-attaching effective?

When something is trending a lot of people are looking for content regarding that trend and are willing to look at less popular channels if they make theme relevant titles, content, and thumbnails.

It also exposes your content to new audiences that might be interested in the content you’re producing.

How do you attach a trend to a video?

Find out what is trending on social media. A great tool you can use to find out what is trending is Social Animal. They have a function called “what’s trending” that shows you everything that is trending at this moment.

For example, there was a video uploaded on youtube called “How I shower living in a van” by Jenelle Eliana. This video blew up and a lot of other YouTubers noticed that so with the help of trend-attaching the capitalized of the hype surrounding the video.

VidIQ a channel that promotes its YouTube research tool made a video explaining why the video blew up from a technical stand-point with the help of their YouTube research tool and how you can take advantage of these kind of videos to grow your channel in a short time.

The software YouTube uses is advanced and can often recognize what trend you’re combining with your content but just to be safe I’d apply these rules to make it easier for YouTube to show your videos to the right audience.

Combine the content with a relevant topic.

Incorporate the trend in your title

Incorporate the trend in your keywords and description

Incorporate your main keyword regarding the trend in your thumbnail

There’s always a trend you can take advantage of you just have to be creative.

5. Create Round-up posts And Let Your Contributors Help With Marketing The Post.

What is a round-up post?

A round-up post is a blog post where you invite multiple bloggers, influencers, and experts to participate in your blog post and give their perspective regarding a specific theme.

Why are round-posts so effective?

Round-posts are effective because they feature multiple experts which is a big draw especially when it’s educational content. Most of the bloggers featured in the post will likely share the post with their community which will get you more exposure.

How to find people to participate in your round-up posts?

There are a few types of people you want in your round-up posts

Popular bloggers/influencers

Experts

Up and coming bloggers

People from other niches that are connected to your subject.

You can find these people by using a content marketing research tool and typing in your subject in their search engine.

How to get people to participate in your round-up posts?

1. Build relationships with other influencers in your niche and others. People are more willing to take some time and participate in round-up posts of people they know. This is why it’s important to appear on their radar. Methods you can use to that is to frequently comment on their posts, mention them in your content and email them that you did that, be active on their facebook page and online communities. You can also connect with the people in the Facebook Promo groups and build relationships with the bloggers whose content you share.

2. Email outreach to the people you want to participate in. Popular bloggers and influencers often leave a way of contacting them on their website. You can use this to reach out to them and ask them to participate in your roundup post. Keep in my in mind if you want to do this that probably hundreds of people are contacting them for similar things so you’re going to have to stand out. Make it a win-win situation. Provide them with value and give them an offer they can’t refuse.

Use these methods and even if you don’t rank on Google yet you can get a lot of people to your website. I’ve met bloggers that literally bring in thousands of people monthly by using these methods.

Final Words

These are my tips for directing traffic to your blog as a beginner. Before you start these steps there are a few things I want you to keep in mind.

Don’t neglect SEO: Organic traffic from search engines is by far the most effective way to get traffic passively. Don’t stop optimizing your content for search engines and building link-worthy content.

This isn’t a tactic that gets you a lot of traffic overnight. You’re still going to have to work hard the difference between this and getting ranked is that theirs a more gradual process in which you get traffic. While you won’t get a single visitor if you aren’t ranked on the first page the methods in the guide will get you traffic from the start and will grow slowly.

Now it’s time to start creating high-quality content and start the process of directing traffic to

your blog. Let me know in a few months how everything worked out.

If you have any questions or you just want to express your opinion don’t hesitate to leave a

comment. I’ll try to reply as soon as possible.

Good Luck!

SEO in 2022–What’s Changing and How to Rank in Search

 SEO is a skill that is constantly changing, as search engine algorithms are often modified to further refine the results offered to users on search results pages.

As the web becomes more and more crowded, it's important to ensure that users are seeing the best and most relevant results in search results. One way to do this is to prioritize sites that are consistently useful and relevant, and that will be the focus of upcoming search engine algorithm updates.

Let's take a look at SEO in 2022.

user experience

It's clear that Google's focus is on user experience. And providing users with websites that offer exceptional user experiences.

First page search engine rankings can be very competitive, so why serve inferior websites to users? Google wants to direct its users to websites that can provide the information or service requested by the user in the shortest possible time. At the same time, it is a consistently reliable and trustworthy source of information.

How does Google do that? They use a set of core values ​​to determine the quality of a website:

Expertise - Authority - Trustworthiness or "E-A-T"

If you, as a website owner, can demonstrate these factors in your website and written content, you have a good chance of ranking high in organic search. website performance. Page loading speed has been a measured metric for ranking for some time. However, 2021 will see the introduction of Google's Core Web Vitals as an additional measure of website performance.

These metrics are designed to ensure that web pages load fully and properly in a reasonable amount of time. Again, it's something you'd expect for an excellent user experience. The added metrics to add to Google's ranking algorithms are:

Cumulative Layout Shift - Measures the shifting of elements on a page during loading.

Largest Contentful Paint - The total time to load the largest block of text or image in the visible area of ​​the web page.

First Input Delay – The time it takes for a website to fully load for a user to interact i.e. click a button.

The user of a CMS like WordPress has a clear advantage when adapting a website for Core Web Vitals. As many theme and plugin providers offer optimization of both on-page code and caching to enable performance boost.

A popular example is the premium plugin WP Rocket, a plugin designed with performance in mind including page load speed.

More SEO factors for 2022

While the above factors should be the focus of your SEO in 2022, there are many current optimization techniques that should not be ignored.

While Google prioritizes user experience and regular updates of high-quality, useful content, the following factors are still hugely important.

Backlinks – Backlinks used to be considered the biggest factor in ranking a website. Backlinks are links from other websites and show authority as a form of endorsement. As a website owner, if you have links from high-ranking websites relevant to your industry, you are demonstrating your authority. Compared to a competitor with no backlinks or links from inferior or spammy websites, your website has a clear advantage.

Page title tags - These are the titles of your website pages as they appear in search results. They are still vital in showing Google what your site is about. Yes, the content is also very important, but getting the title tag right, including your relevant keywords or phrases, is essential.

Image Alt Tags – Image alt tags are descriptions to replace an image. You should accurately describe an image to someone using a screen reader. But these tags are also used to find out what an image shows, how relevant it is to your website, and to rank the images independently in Google images.

Using an SEO agency

While some SEO techniques can be performed with little technical knowledge, it is common for businesses to enlist the help of a reputable SEO agency to ensure a website is properly optimized and constantly updated to reflect current ranking factors and to keep the website content up to date.

Advantages and Disadvantages of Email Marketing

 Marketing is easy. They use email to advertise products or services. Additionally, email marketing is a digital marketing strategy to build relationships with existing customers and reach out to potential customers.

How effective is email marketing?

According to a 2018 Statista report, there were 3.7 billion email users in 2017. It is estimated that by 2022 it will be 4.3 billion. In other words, email marketing has the potential to reach half of the world's population.

Some might think that email marketing is ancient compared to more modern marketing methods like SEO and social media marketing. However, the 269 billion emails sent/received daily in 2017 are expected to grow to 333 billion by 2020. Additionally, for every $1 spent on email marketing, an average return of $32 can be expected, according to the UK Data and Marketing Association 2018 Marketer Email Tracker report.

Who Uses Email Marketing?

Most businesses use email marketing in one form or another simply because it helps grow the business. Especially small and medium-sized companies use it in 80-81% of cases as the most important tool to keep customers and win new ones. From fundraising specialists to therapeutic spas, from pet rescuers to gyms and fitness centers, from real estate agents to event coordinators, and for everyone else, email marketing remains highly effective.

Email Marketing Statistics and Trends

Research shows that email marketing still comes out on top when it comes to retaining customers and attracting new ones when compared to organic search, paid search, or social media. In a 2017 GetResponse.com benchmark, the average open rate for a welcome email is 82%, a very high rate and a great opportunity. Still, people have become more cautious about opening emails for security reasons, and this can impact email marketing.

Benefits of Email Marketing

Here are some of the benefits email marketing can bring to your business:

1. Brand Awareness

If you're consistent in your email marketing efforts, as well as in design, tone, and content, your audience can begin to recognize your brand. You can remember and even distinguish it from other brands. When your brand is already recognizable and memorable, people can feel connected to it and remember it when they are already making the decision to buy.

2. Industry expertise

Email marketing allows you to easily share industry information with a large number of audiences in a short amount of time. This is a way to establish and promote yourself as a thought leader in your specific business area. A company that is considered an industry expert automatically gets high brand credibility and reputation. It becomes a reliable source of information, products or services recognized as effective solutions.

3. Fast and inexpensive

Compared to other marketing strategies and campaigns, conducting email marketing does not require a lot of time and resources. Email is comparatively cheaper than paid ads. Auto-responder software can cost around $15 per month, and some simple ones are even offered for free. In the UK the average cost for a small business can be around £50 a month. And sending emails can take just seconds that reach the audience directly. In addition, you can plan what to send to whom and by when.

4. Regularly reviewed by the audience

Email marketing is an effective way to keep in touch with your customers. About 2 out of 3 people check their email accounts several times a day. Therefore, you can be sure that your audience will see your email in their inbox within a day. There's an even greater likelihood that recipients will open and read it on their cell phone once they receive a notification.

5. Traceability and Reporting

Most email management and auto-responder programs have tracking and reporting capabilities. This allows you to get both statistics and insights into the success of your campaign. Some of the data you can analyze includes the number of emails successfully sent, how many were opened, how many were clicked, and how many resulted in sales. In addition, you can get valuable information about your market to know who the target audience is that is responding to you. As a result, you can even refine and enhance your brand identity to fit your audience exactly.

Disadvantages of email marketing

Along with advantages come disadvantages, and here are some of them:

1. Fierce competition

It can be difficult to stand out from the competition with just email marketing. Most likely, they also do their own email marketing. This is how your email competes with other emails from legitimate competitors, as well as spam and junk email. People who don't use spam filters or segregate emails are unlikely to ever open commercial emails.

2. Delivery problems

Over time, some of the email addresses in your list may become inactive. You may not be sending email to anyone. Unmanaged inboxes will be populated and it will reject any new email sent to it. And for those who use spam filters, your email subject can appear as spam and be intercepted without being seen by the recipient.

3. Design issues

Nowadays, people use multiple devices with different screen sizes. You should take care to compose your email in such a way that it appears readable regardless of the device or screen size used. Emails with images can cause inconsistencies on smaller screens. They can also be larger and therefore download slower. On the other hand, some may find text-only emails monotonous and boring.

4. Building mailing lists

If you're new to email marketing, you might not have a mailing list yet. Building a list means gaining subscribers, and that takes time. You may need to set up your website, create signup forms and attract enough visitors to sign up. Time and resources are required to build your email address database.

5. Resources and Capabilities

Email marketing can be effective, but it has to be done right. It's easier when you have experience and expertise in your industry and market. If not, you may need to outsource email marketing to have the right list, design, copy, or content. Basic knowledge of legal aspects such as data protection laws, data protection regulations and other information as well as security regulations are also essential.

Conclusion

While email marketing stats are impressive compared to other digital marketing methods, it's important to remember that it's still one option among many to build brand awareness, retain existing customers, and attract potential customers. Knowing the pros and cons can help you make an informed decision about how to reap the benefits of email marketing while avoiding the potential pitfalls that come with it.

Struggling With Pinterest Traffic

 The days of quick and easy Pinterest traffic for your blog or website seem to be over. Once a focal point for referral traffic, the platform has undergone some intense changes lately. This has caused many red-faced bloggers to seriously rethink their traffic strategies.

So does this mean the Pinterest traffic dream is over?

Or is your light at the end of the tunnel?

Pinterest changes

The blogging Facebook groups are full of complaints from frustrated content creators. Not only does the platform not provide the same type of numbers as it used to, many have even been caught by a spam filter, completely wiping out their profile's performance.

Pinterest Virtual Assistants across the blogging world are wondering, “How to fix this?” And while the answer isn't simple, it's been clearly defined by Pinterest itself.

Above all, the platform now demands fresh content. And it's only when you feed the beast what it wants that your pins will be maximally visible.

But what does fresh content actually mean? And how can it be delivered sustainably?

fresh content

Pinterest defines fresh content in a very simple way. First, the ultimate hierarchical type of content that keeps the platform fresh is a new URL (one that's never been posted to Pinterest before) combined with an entirely new pin image. This is the ideal type of content that the new algorithm craves.

But fear not bloggers, you don't have to write 5 new blog posts every day just to have real material to pin. They also consider a new Pin image to an old URL as new content.

This means we'll have to deal with creating new images for our old posts, using either the manual pinning method, the native Pinterest scheduler, or Tailwind; bring them out into the world. I've personally experienced a massive increase in impressions and click-through rates by delivering exactly what Pinterest asked for.

Go forward

It may not be the powerhouse it once was, but Pinterest may still be the best, easiest, and fastest way to get free traffic to your blog or website. It's also worth noting that the new changes are still being rolled out and the teething problems may be fixed.

After all, many well-known big names in the Pinterest marketing world have found that it takes 20 to 40 weeks for Pins to start generating traffic. So maybe Pinterest can deliver the goods, it's just a long-term play as opposed to a quick win.

There are a number of ways you can quickly generate pins that meet the new requirements:

Actually use different images from free and paid stock photo sites.

Swap out the main focal point of images you use on your pins. For example, if you have a chair in your pin and it's far away, consider zooming in for another pin.

Change the titles and mark different sentences.

Change the colors and main focus colors. This can be for large sections or smaller ones. As long as there is a significant difference.

Add small captions in text bubbles or shapes.

Rotate the text and also change the orientation of the text.

Use text effects for focus keywords.

Add frames to the pin image.

Add relatable elements, e.g. B. Dollar sign for money related pins.

Remove elements and change focus.

Change the size and dimensions of pins

Anyhow, if you want to win at the Pinterest game, you have to play, and play fresh!

Become a SEO reseller of an experienced and professional agency!

 Become a SEO reseller of an experienced and professional agency!

As an online marketing agency, you have to expand your range of services as you grow. You can focus on a single marketing method. Or you can introduce a new one. The best alternative these days is to become an SEO reseller. That means you need to find an SEO agency that offers an SEO reseller program that allows you to introduce SEO services to your agency's clients. There are several factors to look out for when looking for a reliable partner. And the first two to research are the agency's experience and professionalism.

The more experience an agency has, the better the results they can usually show. So it's in your best interest to only search through those agencies that have more than ten years of experience in this field. You should know that the more experience the agency has, the more optimized its service. It already knows which methods are the best and how to make almost any project a success.

At the same time, if you want to become an SEO reseller, you need to ensure the professionalism of the agency. Experience is only important if the agency maintains its professionalism. And to find out, you should talk to the agency's clients. How can you do that? Most SEO agencies understand the importance of reviews. This is how you can find your customers on your website. All you have to do is reach out and talk to the customers. You can find a lot of important information about the agency. And you can use it to compare as many agencies as you can until you find the most reliable one.

You can use SEO reseller method to provide efficient strategies and better results!

Another alternative you have is to set up your own SEO department. However, for this you need to invest a lot of time and resources. And the biggest problem you will encounter is your team's lack of experience in collaboration. It will be almost impossible for your own department to come up with better strategies and results for your clients than a reliable SEO agency could. So when you are looking for a partner, you need to make sure of these two things.

• Efficient strategies. The first thing to make sure is that the agency can create bespoke strategies for your clients. So, before starting a long-term cooperation with an agency for SEO reseller program, you should try their SEO audit services first. Why? Because most agencies include a customized SEO plan in their audit. This is how you can find out the skills of your potential partner. And you will also find out all the mistakes and errors that your website has from an SEO point of view. Some agencies even offer you solutions for all the problems and errors found during the audit.

• High quality results. The second thing you need to do is review the results that the agency can produce. Luckily, most agencies post their results on their websites. So you can easily find this information. Of course there are two things you should do. The first is to ensure that the results are no more than six months old. Otherwise they are no longer relevant. And secondly, the credibility of the results should be ensured. You can do this through Google search and find out whether the results published on the agency's website are genuine or not.

Make sure the SEO agency provides white label reports in their SEO reseller strategy!

The last part of your SEO reseller cooperation with an agency will be the reporting part. The agency must include white label reports in their SEO reseller program. There are two types of SEO reports you should expect. And both are essential. You must show these reports to your customers. Therefore, both you and your customers must be able to understand them easily. So, what types of reports does the SEO agency need to provide you with?

• SEO reports. In these reports you should be able to find all the agency's activities for your client. This includes all the work your partner does to improve your client's website. Remember that it is our responsibility to explain these reports to your customers. So you must have general SEO knowledge. In addition, the complexity of the reports should be too high. Otherwise it will not appear credible to your customers. They won't be able to trust something they don't understand.

• Result reports. The second type of report is the one with the results of the agency's efforts. Usually, these reports include the increase in ranks for the selected keywords. In some cases, if the agency is allowed to access the website metrics, the reports will also show the increase in your partner's traffic.

Both types of reports should be provided regularly by your partner. In most cases, these reports have three-month intervals. But you can talk to the agency and get them monthly. But you have to keep in mind that SEO is a long-term method. So, in the beginning, the results will not be very high. But they will grow exponentially over time. So make sure the same is done for your clients by working with the SEO agency. If the results don't show a steady increase, you should consider changing partners. There are many agencies that you can find on the internet that offer an SEO reseller program. So you will find more than one reliable partner for this type of cooperation.

12 quick growth tips for your small business in 2022

 Every year there are new methods and inventions in the business world, and 2021 is no different. It takes the best strategies, aggressiveness and perseverance to survive the storm. What makes this year more difficult is the Covid-19 pandemic, which has pushed businesses into tight corners where only the fittest survive. Below are 12 rapid growth tips for your small business this year.

Minimize your operating costs

One of the best ways to reduce your operational costs is through the sharing economy. As a small business owner, it's wise to pay to access certain software rather than the expensive option of paying to own it. It gives you access to the best business tools, equipment and even human resources for a fraction of what you would have paid to own them.

Invest in easy online business accounting software

Rather than buying a complete accounting software, you can pay for subscription fees in some of the readily available online business accounting software. You can also choose to hire freelancers who use cloud-based accounting for a fee.

Launch campaigns to attract and keep your customers

Any business that needs to grow must first expand its customer base. A surefire way to do this is to introduce incentives like loyalty programs and customer rewards programs. If you get this right, you will develop a steady stream of new customers while retaining the existing ones.

Eliminate payment fraud

There are many loopholes that could make your business lose money. One of them is leaked customer information such as passwords and addresses. Another is payment fraud through credit cards and bank checks. Such scams could cost your business a lot of unwanted expenses in the form of legal fees and compensation.

Conduct regular audits

In 2022, you should strive to identify and eliminate leaks and loopholes in your business, especially with the avoidable costs that come with them. The best way to minimize them is to invest in proper internal controls and security audits.

go paperless

With the innovations brought about by modern technology, going paperless is the way to go for any investment. Buying, managing, storing and disposing of papers is not only bad for the environment, but also comes with several hidden costs.

You can switch to online accounting services instead of the old-fashioned paper receipts and ledger records. It would also be helpful if you refrained from accepting checks as payment due to the high cost and work involved.

Challenge yourself for higher levels

2022 is the year when you need to reach greater heights with your business. It can mean trying new markets and inventing new business models to position your company way ahead of the rest. An example you can adopt is moving your products to the online platforms to compete with the big boys like Amazon and Alibaba.

Compete for awards

After making sure you're among the best companies in your field, you can start competing for local and regional business awards. Such recognition reassures your customers of your quality and skill.

Redesign your websites and ads

If your website design is still aimed at PC users only, you need to change that in 2020. One important thing that you need to realize is that in the modern world, people spend more time on their cell phones than on any gadgets. Targeting smartphone users with your website and campaigns will expose your business to billions of users. You can also target social media ads instead of opting for the traditional billboards.

Prioritize search engine optimization

Search Engine Optimization or SEO involves the strategic positioning of your content on search engines like Google and Bing. If you get it right, anyone searching for keywords related to your activity will see your website first.

It is one of the most proven campaign strategies for people who want to market their products and services. Mastering and practicing SEO best practices will make your business stand out in the always dynamic and congested digital platform.

Join the top video platforms

In addition to targeting search engines and other social media platforms, you should join and establish yourself in the video revolution. Using video to convey your message is an ideal and more direct way to reach all groups of people. In addition, YouTube offers the second largest media platform after Google.

You can start slowly by investing in a basic camera (some smartphones have the best cameras) and posting videos you've shot yourself to your channels. Later, you can expand your practice and hire a permanent or freelance social media marketing team.

Focus on your niche

The last and most important tip is to focus on your business. As a new business owner, fear and excitement could tempt you to venture into other sectors and markets. While ambition is acceptable, overdoing it can lead to missed opportunities and divert your attention. Focus your dream on expanding your market base and building your brand before you can do other things.

bottom line

Every small business owner must do their best to survive competition from their peers and constant bullying from established companies. Our tips above will give you the right knowledge to see your business grow to tremendous heights if implemented correctly.